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MAD AVENUE /// EXCITE MUSIC /// "CONNECTIONS" /// PRINT + OOH /// COPY + ART
THIS PROJECT PAGE FEATURES: billboard + print ads ||| CLIENT: EXCITE MUSIC ||| Though one of my oldest (missing iPod earbuds definitely date), this campaign remains a conceptual favorite. Particularly because it's the very first created during my stint at Amster Yard. Excite's music search tool was actually really great, and diggin' up name associations felt like a chameleon way to introduce the various (Coroflot-illegible) music categories which Excite had to offer + showed how quests often lead to unexpected finds. (*The arrow was featured on large scale billboards plus other outdoor postings. No side-by-side connection here are arbitrary, showing off my obvious familiarity with crossword puzzles.)
